Dear friends,

It is obvious that cars using electric power will dominate the automotive sales of 21st century.

According to smart-energy.com report on Jan 20,2020, sales of cars using electric power in UK reached 37,850 units in 2019, a record 144% increase.  LMC Automotive  shows that in 2019 the UK automotive market grew by just 0.25% compared to the previous year.  Apparently, the current demand is towards electric cars.

On the other hand, LMC Automotive, announced that worldwide automotive sales fell 3.9% year on year. However, sales of cars using electric power are on the rise. So much so that by 2040, 57% of global car sales will be electric cars, as forecasted.

As I mentioned it in my previous articles,  global automotive brands will launch 35 new BEV electric car models by 2022  to reinforce this forecast.

Our TOGG  car will be commercialised  in 2022 as a model that will consume electric power from the battery ( BEV) . This is the right choice in terms of meeting the overwhelming demand in the future.  TOGG car  will certainly be born into a fierce competition era. There are certain crucial points that I would like to draw your attention at this stage:

The first BEV car we started production locally in 2011 was Fluence ZE . Despite incredible interest it received, it was able to sell only a few hundred units. A major reason was the lack of rapid charging infrastructure on the roads, as well as the car having a range of only 160 km. In those years, the municipalities that we agreed with, did not support the charging point infrastructure due to some unknown reasons . Although 90% of the charging needs were met at home or at jobsite parking lots, the psychological reasons for the customers were outweighed. Those thinking of long haul drive couldn’t have taken  risk of being idle on the road. These factors created a very negative impact on Fluence ZE sales. Thus, second hand price was relatively very low. Consequently, production of the car was halted. Renault has dismantled its production line in Bursa Plant and taken it to another country where the car had a chance to sell.

Now we are preparing for the production of TOGG car. Let’s not forget that this car is the one our country owns. If its sales fail, there’s no other country we can rip the line off.

Here, tet’s take look at smart-energy.com website’s News dated January 23, 2020. According to that , the Electricity Distribution Company of the Netherlands  called MRA-Electric has empowered Total energy company  for a job of installing and operating 20,000 new charging stations tendered by. All of the stations will be powered by renewable energy.  In this way, the needs of the population of 3.2 million will be met. Total currently operates 4,500 charging stations in Netherlands. It plans to build and operate 150,000 charging stations throughout Europe by 2025.

Now let’s come to the point as to why this information  is important for TOGG car.

In local media news on 21 January 2020, we heard that OYAK has bought Total and M Oil in Turkey for $ 450 million. OYAK , for which I’m proud to have worked for 17 years, catches new opportunity with this purchase. Total is leading charging stations opeator in Europe. Total’ s installation and operation technology can be easily performed in our country by OYAK’s discretion. This advantage will of course affect domestic customers to buy TOGG cars with full confidence.

In 2002, OYAK sold its ELF shares to Total  and I was involved in that deal process as a manager in the team negotiating with Total. Now, let’s wish OYAK’ s return to the energy sector takes this new advantage in powerful and innovative way.

See you in my next articles,

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